Sunday, January 27, 2013

Andrew Gunther: The Dirty Tricks of the 'No on 37' Campaign Are Nothing New

Andrew Gunther: The Dirty Tricks of the 'No on 37' Campaign Are Nothing New

The "No on 37" campaign flyer includes the FDA logo next to a quote (allegedly) from the FDA which states that a GM labeling policy like Prop 37 would be "inherently misleading."

The clear implication from this flyer is that the FDA stands with the "No on 37" campaign and opposes the labeling of GM ingredients in food. Yet according to a Reuters report, FDA spokeswoman Morgan Liscinsky has clearly stated that the agency had made no such statement and had no position on the initiative.

It looks like the FDA will now investigate whether the use of the logo was a criminal act, but the problem is that this won't be resolved until well after the election. By then, the damage will have been done: some people who read the flyer will have no doubt believed that the FDA is opposed to the labeling of GM ingredients in food.

Was the allegedly improper use of the FDA logo and quote on this "No on 37" flyer a calculated act or a simple mistake? Well, one thing is for sure: This isn't the first mistake of this kind.

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