Studies have shown that the mass media is the most frequently used source of information on science and technology. Reporters and cartoonists interpret events and societal concerns which may border on perception and perceived reality. These symbolic representations contribute to the formation of public opinion. It is important therefore to understand how media “defines” biotechnology as it contributes to informal learning and decision making.
The value of cartoons lies in the fact that public perception is often defined by a visual image. For example, the visual portrayal of “scientist” is often a detached, impersonal character in white lab coat and eyeglasses or stereotyped as having powers to wreak havoc on mankind. Neither of these two stereotypes is accurate but the general images are what the public sees and ascribes to the word “scientist”. On the other hand, cartoons can be effective channels in science education. A novel tool in science communication is the combination of caricature and satire in presenting science concepts. Cartoons are able to humor and at the same time convey scientific information in a simple, understandable, and interesting manner.
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