Zester Daily: Whole Foods Didn't Have Much Choice on GMO Labeling
"People have the right to know what is in their food," Whole Foods Market founder and co-CEO John Mackey told a gathering of customers at his company's Pasadena store. And when it comes to eating genetically modified anything, he said, the folks who shop at Whole Foods have made it clear: "They don't want it," he says.
Mackey listens to his customers. Last week Whole Foods announced that, within five years, all genetically modified ingredients for sale in its stores will be labeled. He is the first retailer in the U.S. to take this step; the story ran on the front page of the New York Times.
» Related: Will GMO apples be coming to a store near you?
In the battle over the American shopper, Mackey, a baby boomer vegan from Austin, Texas, has called out the big boys of GMOs -- Monsanto, Archer Daniels Midland, Cargill and other multinational chemical companies. If they want access to his customers, they'll have to play by his rules.
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