Thursday, April 4, 2013

thinkThin LLC® Partners with Whole Foods Market in its National Non-GMO Project

In conjunction with the Whole Foods Market initiative to require mandatory GMO labeling on all products by 2018, thinkThin LLC®,—the #1 ranked weight management bar in the natural channel (according to SPINS research)—announced today its thinkThin Crunch line is now using 100% non-GMO ingredients.  A partner with the natural grocery pioneer for over a decade, thinkThin has pledged full support of Whole Foods Market's commitment to GMO transparency, showcasing that with the right guidance and effective partnerships, certification is achievable.

"As a society we are more conscious of the food we eat and where it comes from. Becoming non-GMO is our social responsibility and the natural food industry is the leader in this. Partnering with Whole Foods Market on its non-GMO initiative, we were able to succeed with Crunch," said Lizanne Falsetto, CEO and founder, thinkThin LLC®.  "The next hurdle for the industry is to tackle other challenging ingredients in this tough nutrition bar category. It's powerful that Whole Foods Market is linking the collective effort non-GMO requires from not just manufacturers and distributors but with the farmers. thinkThin will continue to play our part."

At last month's Natural Products Expo West, the nation's largest natural food show, Whole Foods Market senior global grocery coordinator Errol Schweizer sat down with Falsetto and thinkThin ambassador and CEO of, Mallika Chopra , to discuss the cause. 

"With everything we do with our suppliers it's all about the win/win partnership," said Errol Schweizer .  "It's never easy because it means you have to negotiate and develop trust and work to achieve goals together.  But if we all get on the same path to achieving the goal of non-GMO—knowing where our food comes from, what it's made from, how it's made and who it's made by—we can make great strides."

thinkThin Crunch is currently available to consumers in 8 flavors including Blueberry & Mixed Nuts, Cherry & Mixed Nuts, Cranberry Apple & Mixed Nuts, Caramel Chocolate Dipped Mixed Nuts, Chocolate Dipped Mixed Nuts, Mixed Nuts, White Chocolate Dipped Mixed Nuts and Coconut Chocolate Dipped Mixed Nuts. 

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About thinkThin LLC®:
thinkThin LLC® embraces weight wellness; the balance of physical and emotional wellbeing . All thinkThin® products are based on four key nutritional principles: high protein, no sugar, low sugar and gluten free. The thinkThin® product family consists of ten flavors of thinkThin Protein® Bars to satisfy the on-the-go, active lifestyle; eight flavors of thinkThin Crunch® a fruit and nut snack bar and three flavors of thinkThin Divine® a decadently nutrititous chocolate and coconut bar. For more information on deliciously natural nutrition, please visit

Media Contact:
Marci Mollins

thinkThin LLC® Partners with Whole Foods Market in its National Non-GMO Project

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