In the meantime, Oregon is likely to be the next battleground. A group called GMO Free Oregonhopes to put a labeling measure on the ballot next November. Director Scott Bates expects the same type of ad war that played out in Washington, but said industry spending may be diluted if other states also put forth initiatives.
Bates and his group hope to learn from the loss in Washington and come up with more effective ways to make their case to the public and to counter criticism.
Campaigners in Washington emphasized a “right to know” argument. But the Oregon group may take other tacks as well, like pointing out that companies already label genetically engineered foods in more than 50 countries.