PCC Natural Markets (PCC), the nation's largest consumer-owned retail grocer, has announced a $100,000 pledge in support of Initiative 522, "The People's Right to Know Genetically Engineered Food Act."
A statewide campaign to put I-522 on the November 2013 ballot has been underway for several weeks. The goal is to collect 320,000 signatures, recommended by the Secretary of State's office, to ensure 241,153 valid ones by the deadline at year's end.
PCC Natural Markets is committed to supporting the statewide campaign with a cash donation, and by involving business partners and shoppers with a campaign in its nine stores. PCC's goal is to increase awareness of I-522 and to encourage signature gathering and financial contributions to the state-wide campaign. PCC has a representative on the campaign committee