Wednesday, November 20, 2013

Video: Next Meal: Engineering Food | The First Five Minutes

Video: Next Meal: Engineering Food | Watch QUEST Online | KQED Video:

This is a log of the first five minutes of the Qwest produced Next Meal:  Engineering Food, a 26 minute report (see above video) that was re-scheduled to broadcast on the PBS Seattle station KCTS at the end of the 2013 Washington State election. This post was created for the article "Did Seattle PBS Station Sway Voters To Reject GMO Labeling Initiative?" to determine if the National Science Foundation funded program is a balanced journalism piece or a biotech infomercial.  

NOTE: This is a work in progress and will be up updated over the next couple of days. 

I am seeking individuals to log 2-5 minute sections of this report. If you want to help log, please post what you are doing in the comments so we don't have people duplicating efforts. Post your log in comments.

00:00-00:19 - Quest:  The Science of Sustainability Intro Screen
00:20-00:51 - Sponsors: The National Science Foundation (two-year, $2.5 million grant), The Follis Family Fund; Mary Van Voorhees Fund; S. D. Bechtel, Jr. Foundation; The David B. Gold Foundation; The Dirk and Charlene Kabcenell Foundation; The Vadasz Family Foundation; Wyncote Foundation; Amgen Foundation; and the members of KQED.
New QUEST Host Simran Sethi
00:52-01:16 - Video: Host: Simran Sethi (Photo) introduces Next Meal in a corn field. Sound: The business of growing foods has always been tough. Food scarcity around the world is a reality

01:17-01:33 - Video; B-Roll Tractor with hay, little sorghum embryos being plucked out of the immature seeds in lab (Photo), rice in lab, scientist in lab Sound: Voice over
01:33-01:39 - Jump Cut To Simran Sethi  in Corn Field
01:40-01:49 - Title Screen: Next Meal Engineering Food Video: Chemical Farm Field Sound: helicopter, organ music
01:50-01:53 - Video: Santa Cruz, California Board Walk. View From water Sound: helicopter, music, sea gulls, Prop 37 marchers
Prop 37 rally
Tom Llewellyn, a volunteer with the Proposition 37 campaign, chants at a rally in Santa Cruz on Nov. 4, 2012, two days before the election. Prop 37 lost with 49 percent of the vote. Credit: Gabriela Quirós, KQED

01:54-02:32 - Video: Prop 37 supporters with signs walking in street (Photo), at rally, fishy corn car Sound: People Chanting "It is our right to know" Rally Speaker: "Our citizen's have the opportunity to be the first citizens in the United States to have the options as to whether or not to eat GMO foods. And I am very excited about this."

02:33-02:41 - Video: Talking Head, Tarah Locke, GMO Free Santa Cruz (Photo) on the street "It is about citizen's against chemical and junk food corporations" (More)
02:42-02:49 - Prop 37 TV Ad: "Monsanto & Dow Shouldn't Be Able To Hide That They Are Genetically Engineering Our Food..."
02:50-02:51 - Voice Over Prop 37 TV Ad: "What I didn't like about it....

02:52-03:00 - Video: Talking Head, Philip Bowles, Alfalfa Grower Bowles Farming Co. (Photo) (Point: Prop 37 Supporters wanted to stop GMO Food) Video Background: Hay Barn
03:07-03:33 - No On 37 TV Ad (Voice Over: Prop 37 did not win, but....)
03:34-03:40 - Video: Fishy Corn Car, Prop 37 supporters walking on sidewalk
03:39-03:50 - Video: Experimental Corn Field Voice Over: We have been "tinkering" with the growing of food for thousands of years.

03:54-04:10 - Video: Talking Head Eduardo Bluwald, Molecular Biologist University of California, Davis (Photo) “The ancestors of tomatoes were the size of my thumb and they tasted very bad,” said Eduardo Blumwald, “And breeding gave us what we have right now.”
04:11-04:20 - Video: Close-up of "Classic Breeding"
04:25-04:37 - Video: Talking Head Peggy Lemauz, Plant Biologist University of California, Berkeley (Photo Credit: Arwen Curry, KQED) “Classical plant breeding involves taking the female eggs from one plant and bringing them together with the male parts of another plant,” said Peggy Lemaux, plant biologist at the University of California at Berkeley. “And then all that genetic information gets mixed up. Half of the information in the progeny – or children – of that cross comes from the mother and half comes from the father. And it just all gets mixed up.”
04:38-04:58 - Video: Farmer opening seed bags in field, papaya sliced down the middle showing seeds Voice Over: Since Monsanto introduced GMO foods in the 90's.... How safe are GMO Foods? Do they harm the environment? How badly do we need them?
04:59-05:03 - Video: Farmers pouring seeds into yellow bins Voice Over: It was a huge blunder how this technology was rolled out...

05:04-05:21 - Video: Talking Head Philip Bowles, Alfalfa Grower Bowles Farming Co. (Point:  We want to trust our food.)

05:22-05:28 - Hugh Grant CEO, Monsanto Co at the 2010 Business Social Responsibility Conference in New York (Point: It is because GMO were brought controversy with it.)

During the first 5+ minutes of the Quest produced "Next Meal:  Engineering Food", a 26 minute report that was re-scheduled to broadcast on the PBS Seattle station KCTS at the end of the 2013 Washington State election, Tarah Locke, the GMO Free Santa Cruz organizer, was given eight seconds on the 2012 National Science Foundation funded program during which five biotech supporter clips were featured. 

As the log highlights, thirty one seconds were devoted to "GMO Skeptics" in the first five minutes of the program that swayed Washington State voters to vote against knowing what is in their food. 

Is the Next Meal objective journalist or a biotech infomercial?
Did the re-scheduled program play a major role in defeating Initiative 522
More information:

Why do a shot list of the Next Meal program?
  1. Compute the time given to both sides: GMO Skeptics .31 seconds: Interview (.08) , TV Ad (.07), B-Roll (.16)...Rally: .36 seconds
  2. See who was interviewed and what their background? 
  3. How were GMO Skeptics featured? One
  4. How were GMO Supporters featured? Four (Farmer Philip Bowles twice)
  5. To determine how music and voice overs were used to transition from one segment to another.
  6. To evaluate the attempt to sway emotional opinions
  7. Is the program biased?
  8. It the program follow the journalism code of ethics and standard practices or is it a biotech infomercial? 
  9. It supports the article "Did Seattle PBS Station Sway Voters To Reject #GMO Labeling Initiative?" that the Next Meal is biased toward biotech and the efforts to stop GMO labeling campaigns.
The Next Meal aired on KCTS Seattle Wednesday Oct. 30th 7:30pm and 11 pm,  
Monday night Nov. 4th, Tuesday night Nov. 5th.

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