As parents have gotten more educated on organic issues (seven in ten parents in the survey said they feel “extremely well informed” or “know quite a bit” about organic), their familiarity of the term GMO has risen. The OTA survey revealed that 73 percent of parents – whether they were buying organic or not – know what GMO stands for. Further, when shopping for organic products, almost 70 percent of moms and dads watch for the “non-GMO” or “Produced without GMOs” label to help guide their purchase decision.
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing over 6,500 organic businesses across 49 states. Its members include growers, shippers, processors, certifiers, farmers' associations, distributors, importers, exporters, consultants, retailers and others. OTA’s Board of Directors is democratically elected by its members. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy.