This is a resource blog for GMO Free News, a Google Hangout hosted by women for women who want to know what is in their food.
Now an estimated 80 percent of processed food in the U.S. contains ingredients from crops altered in the lab to make them hardier, more resistant to disease and pests, and more tolerant of herbicides.
Tuesday, January 29, 2013
Deadly Persuasion - The Advertising of Tobacco
Bestselling author and influential advertising expert Jean Kilbourne examines the ever-evolving marketing and sales strategies of the alcohol and tobacco industries. Kilbourne takes a close look at how both industries have re-tooled their strategies in the face of rising public health concerns, showing how ad executives continue to mobilize a highly sophisticated understanding of gendered identity -- and the psychology of addiction -- to override rational resistance to what they're selling. With its close analysis of a wide sampling of cigarette and alcohol ads, Deadly Persuasion is as much a case study in media literacy as it is a public health tool.
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