By Jania Matthews | Aug 31 2011
Last updated Jun 24 2014
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- Click here (PDF) to download the Executive Summary.
- Click here (PDF) to download the Key Summary Findings.
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Food Technology & Sustainability: When asked about their awareness of the concept of sustainability in food production, nearly six in 10 (58 percent) Americans say they have read or heard at least “a little” about sustainability in food production. More than one-quarter (28 percent) of those Americans who have read or heard at least “a little” about sustainability in food production ranked “Ensuring a sufficient food supply for the growing global population” as the most important aspect of sustainability. About four in 10 Americans (43 percent) believe that advances in modern food technology have provided or will provide future benefits for themselves and their families. Of those, about one-quarter say the greatest benefits are the ability to “produce more food using less land” (29 percent) and “preserving our natural resources” (25 percent). Furthermore, six in 10 (61 percent) Americans believe they have benefitted from modern food production and processing, with “improved food safety” (29 percent) and “food that stays fresher longer” (22 percent) emerging as the top benefits of modern food production and processing.
Fortified Foods & Foods with Added Benefits: Nine in 10 Americans (88 percent) believe that fortified foods and foods with added benefit have at least some impact on overall health. Four out of five Americans purchase a variety of foods and beverages, including milk, juices, eggs, yogurts, and cereal specifically because of an added benefit or fortification.
Food Safety: One-half (51 percent) of Americans are confident in the safety of the U.S. food supply. However, while most Americans are confident and understand food safety is a shared responsibility, Americans are falling behind in regularly performing safe food handling practices.
Although eight in 10 Americans report following safe food handling practices, the numbers continue to decline for washing hands with soap and water before handling food (79 percent in 2011; 89 percent in 2010; 92 percent in 2008).
Three-fourths of Americans get their food safety information from the media; however when it comes to trust, the media, government agencies, health professionals and food labels are the top cited trusted sources for food safety information.