Ojai, CA – Nutiva recently demonstrated its commitment to its guiding principle, “Nourishing People and Planet,” by donating $1,500 to Oregon Concerned Citizens for Safe Food. In July, the Oregon group successfully gathered and submitted 101,256 signatures to the Secretary of State to add a genetically modified organism (GMO) food labeling referendum on the November ballot. Only 66,786 valid signatures are required.
The Oregon referendum would require notices on food labels if GMO ingredients are used. “More and more people are reading product labels because they want to know what is in the food they eat,” says Company President and Founder John W. Roulac. “Because there is growing health and environmental concern about GMO ingredients, it makes sense to include a GMO notice on labels so that people can make an informed decision,” he adds. “We appreciate that companies like Nutiva are supporting this initiative to protect our right-to-know and our freedom of choice,” says Donna Harris, a chief petitioner for Oregon Concerned Citizens for Safe Food. “The Oregon referendum is the first in the nation to go before voters and highlights a trend in which consumers are demanding to know more about their food,” she adds.
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