Although opponents of I-522 say there is no scientific proof that “GMOs” or “GE” foods pose dangers for consumers, the Yes on I-522 campaign says consumers should know what they are buying.
“People are talking about this issue. They really care. They want to know what is in their food,” Yes on I-522 spokeswoman Elizabeth Larter said. She described the appeal to consumers’ logic as: “It’s my choice. It’s my decision. It’s my right to know. We know the sodium levels, the sugar levels’’ in foods that already are labeled.
"the media consultant for No on 522 is Winner & Mandabach Campaigns, a Santa Monica, Calif.-based firm with a track record of winning high-stakes campaigns.
Winner & Mandabach made television ad buys for the Prop. 37 campaign and also worked on three successful Washington initiative campaigns in the past three years — to approve charter schools, to shoot down a soda tax and to privatize liquor sales. Each Washington campaign was a high-spender, reporting expenditures between $11.4 million and $20.1 million."
Todd Donovan, a Western Washington University professor of political science, said the state is witnessing another example of the “nationalization of the initiative process.”
“Whether it’s marriage, collective bargaining, GMO, and even how petitioning works, there are huge implications nationally. Interest groups, businesses and political parties use initiatives … in states wherever they can as part of broader attempts at affecting public opinion nationally, and the national agenda,” he said.
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